AHREFS initially started its business in the market as a back link analysis tool. But everything change according to time. Experts with huge expertise had with time developed new ways to utilize this huge data for other purposes such as keyword research, keyword position in search results and content analysis.
So the next question comes, how AHREFS is more competitive
and leader in keyword research and thorough back link analysis. Here are few
ways those will help you to achieve these objectives.
Back link analysis:
AHREFS from its birth had been a back link analysis tool and
now it’s an extensive back link analysis tool. It works on different referral
links. It gives you thorough competitor analysis results and detailed data.
AHREFS use it own crawler as Google use Google-bot.
Quantitative analysis
on organic search results:
AHREFS has a specific tool known as site explorer tool.
AHREFS analyses your website thoroughly and completely. It will give you
complete insight of your website.
Keyword research:
Keyword research is one of the key factors for organic
search results. In this section you get different ideas of keywords. How suitable
are these keywords and what the competition is over these keywords are.
Content Explorer:
In this changing digital world content marketing is a
specific field that you need to focus on. Many online reputation management companies and digital marketing firms
are using this tool efficiently. Content explorer tool of AHREFS provide you
with dense content strategy and inform you what should be your content strategy
according to your need and requirement. It gives you suggestion over which you
need to improve upon.
AHREFS rank:
AHREFS itself has huge collection of data so this tool is
able to track the ins and outs of the website and its crawlers have good idea
of content quality based of information of user retention time spend on
particular page keywords those have been used by search engine to reach your
URL and so on.
Beyond all that you can also do these things: Competitor
analysis in tracking total organic visibility, brand management, site audits
and performing link prospects etc.
These are few key points in which AHREFS helps you. Many
avenues of Digital Marketing is efficiently using these techniques for things
like keyword research, back link analysis, OnlineReputation Management and so on.
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