Now
marketing with Social media is a type of internet marketing through social
media sites. It’s a part of digital marketing. It uses the benefits of social
networking sites as a tool for promoting websites or brand products.
Some
popular social media sites are available for branding or promotion such as Facebook, WhatsApp, Instagram, LinkedIn,
Twitter, Google+, Tumblr, Wechat, and QZone.
LinkedIn itself is a platform for sites
and brands that may provide radically different social actions and the process
of attaining the traffic. If you are not on LinkedIn means you’re missing a
global audience.
It can connect your
product or brand with the largest number of audience, influential professional.
80% of the social leads for B2B are generated to LinkedIn. Here are some
useful steps for powerful marketing with LinkedIn.
- Start your marketing by creating a powerful and attractive Company Page that is linked to your website. Company page has the following seven steps to complete:
- Logo
- Company description
- Website URL
- Company size
- Industry
- Company type
- Location
- Post or share quality, actionable content you can post the content many times in a day. You can write an article, share an image, and upload videos.
- You can start utilizing paid ads of LinkedIn to reach new audiences.
- Don’t forget to retarget your existing leads with Matched Audiences.
- Make connections with individuals and groups that help you connect with professionals in your business. Or, you can start your own group.
- Use InMail to connect with the professionals for a high response rate. It’s even better than email. It’s an integral part of an effective strategy. It’s a paid feature but the response rate is three times better than traditional email.
- Follow and Stay up to date with the LinkedIn Marketing Blog. It will help you improve LinkedIn marketing.
- Use the paid powerful Sales Solutions tool that allows you to create a seamless transition between targeting, research, and outreach.
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